Limited period discount :Sponsored Articles, Homepage Banners and News Release. Write to us - [email protected]
News

Facebook is discontinuing its live shopping function to concentrate on Reels

1 Mins read

Facebook is discontinuing live shopping, a service that allows artists to broadcast and sell goods to an audience in a manner similar to QVC (via TechCrunch). According to Facebook, the function will be officially discontinued on October 1 as part of the company’s attempt to move attention to Reels.

Facebook notes that it is concentrating on Reels on Facebook and Instagram, Meta’s short-form video product, “since customers’ viewing behaviors are moving to short-form video.” Live shopping will no longer be an option on Facebook, but it will remain on Instagram.

Live shopping gives Facebook developers access to a new source of income after it was first introduced in Thailand in 2018. Influencers can showcase and sell a variety of products during their own live shopping events, either from their own store or through an affiliate. In 2020, around the time it unveiled a specific shopping tab, Facebook expanded the feature’s availability. Live shopping is still quite popular in China, but it doesn’t seem to have caught on elsewhere in the world. Even TikTok stated last month that it was curtailing live shopping in the US and Europe.

Live shopping gives Facebook developers access to a new source of income after it was first introduced in Thailand in 2018. Influencers can showcase and sell a variety of products during their own live shopping events, either from their own store or through an affiliate. In 2020, around the time it unveiled a specific shopping tab, Facebook expanded the feature’s availability. Live shopping is still quite popular in China, but it doesn’t seem to have caught on elsewhere in the world. Even TikTok stated last month that it was curtailing live shopping in the US and Europe.

Read more about this at theverge.com

168 posts

About author
Andrew Sabestian is a tech whiz who is obsessed with everything technology. Basically, he's a software and tech mastermind who likes to feed readers gritty tech news to keep their techie intellects nourished.
Articles
Want more actionable Software & Tech Content for free?





    Subscribe to unplug more content. Yay! .