Drip Email Marketing Tips to Engage Leads and Boost Sales

You know the feeling: you visit a website, sign up for a freebie or trial, and within minutes—bam!—a perfectly timed welcome email hits your inbox. The next day, another email arrives with tips tailored just for you. A week later, a case study lands in your inbox that somehow speaks to exactly what you’re going through.

It’s not a coincidence. It’s not luck.

It’s drip email marketing—the behind-the-scenes strategy that makes top-performing brands feel like mind readers. And if you’re not doing it yet? You’re missing out on one of the most powerful, automated tools for turning leads into loyal customers.

In this guide, we’ll go deep. Like, really deep. From what it is, to how it works, to setting one up from scratch, optimizing results, and learning from real examples. So grab a coffee, because by the end of this, you won’t just know about drip campaigns—you’ll be ready to launch one like a pro.

What is Drip Email Marketing?

Let’s get this straight from the start.

Drip email marketing is a form of automated communication that delivers a series of pre-written emails to users based on specific triggers or timelines. It’s called a “drip” campaign because the emails trickle in gradually—building a relationship over time.

It’s the digital version of showing up for your customer just when they need you.

For example, someone signs up for a free trial of your product. Your drip campaign might:

• Welcome them (Email 1)
• Show them how to use your product (Email 2)
• Offer success stories (Email 3)
• Encourage an upgrade (Email 4)
• Remind them when their trial is about to end (Email 5)

These aren’t random emails. They’re mapped out, purposeful, and driven by intent.

Drip marketing, more broadly, is about long-term engagement—whether through email, SMS, push notifications, or a mix.

But in 2025, email remains the most ROI-heavy channel, making drip email campaigns an essential strategy.

Why Drip Email Campaigns Are a Must for Modern Marketing

Let’s be real, email blasts don’t cut it anymore. If you’re still sending the same one-size-fits-all message to everyone on your list, you’re likely seeing low engagement, high unsubscribe rates, and minimal ROI.

Here’s the harsh truth:
Only 2% of sales happen at the first point of contact. That means 98% of your potential customers are still undecided, still exploring, and still forming opinions about your product or service. What they need isn’t more pressure, it’s more value. They need consistency. They need context. And most of all, they need to feel like they’re understood.

That’s where drip email campaigns change the game.

Instead of dumping everything in one email and hoping for the best, you show up consistently, educating, nurturing, and building a relationship over time. It’s like going from cold calls to warm conversations, delivered automatically.

Let’s explore why drip marketing campaigns are essential in today’s digital landscape:

1. Lead Nurturing Made Easy

Imagine you walk into a store and a salesperson immediately asks you to buy something expensive. No intro. No explanation. Just, “Buy this.”

You’d probably walk away, right?

That’s what one-time email blasts feel like to new leads.

With drip email marketing, you’re not asking for the sale right away. You’re guiding leads through a journey, from awareness to interest, then desire, and finally to action.

Each email gives them a reason to trust you:

And because it’s spaced out over time, the content lands when they’re ready, not when you’re desperate.

• A helpful tip
• A case study
• A client testimonial
• A demo invitation

This is the heart of lead nurturing: delivering the right message at the right time. And a drip mail campaign makes it effortless.

2. Set It Once, Let It Run

Marketing can be overwhelming—especially when you’re trying to juggle content creation, social media, lead gen, and sales all at once.

Drip marketing solves this.

Once your drip campaign is set up, it runs on autopilot. You write the emails once. You build the flow. You set the triggers. And then? It keeps working while you sleep.

Whether it’s a 5-email onboarding series or a 30-day re-engagement sequence, a good drip campaign can nurture hundreds—or thousands—of leads without any manual effort.

It’s like hiring a full-time marketer who never takes a break, never forgets to follow up, and always says the right thing.

3. Behavioral Personalization = Smart Selling

One of the most powerful aspects of drip email campaigns is that they can react to user behavior in real time.

Instead of sending the same message to every contact, you tailor content based on how they interact with your brand.

For example:

• If someone downloads a guide, they can enter an educational drip series.
• If they abandon their cart, they get a reminder with a discount.
• If they open but don’t click, you follow up with a “Still thinking?” message.
• If they attend a webinar, they receive a thank-you email and next steps.

This is behavioral personalization—and it turns your emails into experiences, not just content.

It’s not just about automation. It’s about relevance. And when your messages are relevant, they convert.

4. Higher Engagement = More Conversions

Let’s talk numbers. According to the Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured ones.

That’s not a minor bump—it’s a game-changer.

The reason is simple: the more value you deliver upfront, the more trust you build. And the more trust you build, the easier it is for people to buy from you.

Drip campaign emails create momentum. One email builds on the last, reinforcing your message, solving objections, and deepening interest.

Instead of overwhelming users with a long sales pitch, you’re warming them up—bit by bit—until they’re ready to act.

That’s why drip marketing campaigns often outperform standalone emails in:

• Open rates
• Click-through rates
• Conversions
• Long-term retention

In short: better engagement = better results.

5. Less Spam, More Value

We all hate spammy emails. And your audience does too.

When you blast emails to your entire list without personalization, people start tuning out. Worse, they unsubscribe. Some even mark you as spam.

But when your emails are relevant, well-timed, and helpful? They welcome them.

Drip email marketing reduces the “spray and pray” approach and replaces it with precision. Instead of shouting at everyone, you’re having real, personalized conversations—with the right people, at the right time.

That means:

• Better deliverability
• Lower unsubscribe rates
• Stronger sender reputation
• More loyal subscribers

And over time, this value-driven approach pays off in repeat business, referrals, and brand credibility.

How to Start Your First Drip Mail Campaign

Launching your first drip mail campaign might seem intimidating—but it’s far from it. You don’t need to be a tech wizard or a marketing guru. What you do need is a clear objective, a good understanding of your audience, and the willingness to build something valuable.

In many ways, a drip campaign is like crafting a conversation with your audience that unfolds gradually. Think of it as relationship-building at scale: you’re not bombarding people with everything at once—you’re walking them through a story, step by step.

Let’s break this down into an actionable framework:

Step 1: Define the Goal of the Campaign

Before you write a single word or select an email tool, you need to ask yourself:
“What do I want this drip campaign to achieve?”

Every drip mail campaign should have one clear objective. Trying to cram too many goals into a single sequence confuses the message and weakens the impact.

Some common goals include:

• Onboarding new users: Educate them on how to get started with your product or service. Build confidence, reduce churn, and encourage first-time success.
• Recovering abandoned carts: A gentle nudge can go a long way. Remind users what they left behind, offer assistance, and incentivize them to return.
• Re-engaging cold leads: People who haven’t interacted in a while may just need a compelling reason to come back. Drip emails can reignite interest.
• Upselling or cross-selling: Once trust is established, your existing customers are more likely to consider an upgrade or add-on—if it’s positioned right.

Why this step matters:
Defining the goal determines:

• The tone of voice (educational vs persuasive)
• Email frequency
• Content structure
• CTAs used across the campaign

Without this, you’re building a sequence with no compass.

Step 2: Map Your Audience Segments

Let’s face it—no two subscribers are the same.

One may be a first-time visitor browsing your blog, while another could be a long-time customer exploring a new service. That’s why segmentation is a must-have, not a nice-to-have.

You can segment your audience based on:

• Demographics: Age, location, industry, job role, etc.
• Behavior: Site visits, product views, downloads, past purchases.
• Funnel stage: Are they top-of-funnel (awareness), middle (consideration), or bottom (decision)?
• Engagement level: Openers vs. non-openers, clickers vs. non-clickers.

The more relevant your drip campaign emails are to the user’s current situation, the more likely they are to engage, click, and convert.

Example:

• A new lead might get an educational email series introducing your brand.
• A repeat buyer might get product recommendations and loyalty offers.
• A silent user might receive reactivation emails with exclusive deals.

Pro tip:
The real magic of drip email campaigns lies in their ability to “listen” before speaking. Segment smartly, and your emails will feel less like marketing—and more like meaningful conversations.

Step 3: Choose the Right Email Marketing Tool

Choosing the right tool is like picking the right bike for a race. It won’t win the race for you—but it will absolutely impact your journey.

There are many platforms out there, and the best one depends on your needs, budget, and tech comfort level.

Popular tools for drip email marketing include:

• Mailchimp – User-friendly, great for small businesses and beginners.
• Active Campaign – Powerful automation with CRM capabilities.
• ConvertKit – Made for creators and content marketers.
• HubSpot – Ideal for B2B and teams needing full CRM + email.
• Klaviyo – Tailored for eCommerce, offers granular data insights.

Look for features like:

• Visual workflow builders – See your entire campaign flow at a glance.
• Behavior-based triggers – Automate based on user actions (or inactions).
• A/B testing – Test subject lines, CTAs, and copy to see what works best.
• Detailed analytics – Understand open rates, click rates, and conversions.

Why this matters:
A good tool gives you flexibility. It enables you to adjust sequences, test elements, and scale your drip marketing campaigns as your business grows.

Step 4: Sketch the Drip Flow

Now that you know your goal, your audience, and your platform—it’s time to sketch out the actual journey your subscriber will go on.

This is your email sequence map—and the clearer it is, the easier it will be to build.

Use a whiteboard or tools like:

• Miro
• Lucidchart
• Figma
• Or even good old pen and paper

Ask yourself:

• What triggers the sequence? (e.g., sign-up, download, purchase)
• How many emails will you send? (3? 5? 7? More?)
• What will be the time gap between emails? (Immediate, 2 days later, 1 week?)
• What’s the goal of each email? (Inform, engage, convert?)

Example Drip Flow:

• Trigger: New user signs up
• Day 0: Welcome email (set expectations + next step)
• Day 2: Product tour or how-to guide
• Day 5: Success story or case study to build social proof
• Day 7: Offer or CTA (e.g., “Book a call,” “Start your trial”)
• Exit point: User converts OR moves to a new sequence

Pro tip:
Each email should have one clear message. Don’t cram multiple CTAs or objectives into one email. Clarity = higher conversion.

How to Set Up a Drip Email Marketing Campaign (Step-by-Step)

This is where your strategy comes to life.

You’ve defined your goal, segmented your audience, and chosen a tool, now it’s time to build the actual engine of your drip email marketing campaign. This is the part where strategy meets execution. And when done right, it can work like a well-oiled machine that drives conversions 24/7 without needing constant manual effort.

Let’s walk through this in detail.

Step 1: Map Out the Entire Customer Journey

Before you write a single email, you need to understand what journey your subscriber is about to go on. Visualizing this journey will help you send the right message at the right time.

Ask yourself:

• Where is the user entering the funnel? (Signup form? Download? Checkout?)
• What do they already know about your brand?
• What objections might they have?
• What information do they need to take the next step?

Create a funnel map:
Trigger → Awareness → Education → Social Proof → CTA → Follow-up

📌 Example:
A SaaS tool might onboard a user like this:

• Email 1: Welcome & setup instructions
• Email 2: Feature spotlight or tips
• Email 3: Case study showing ROI
• Email 4: Upgrade offer
• Email 5: Final reminder

Each email builds upon the last, delivering increasing value and moving them closer to your desired action.

Step 2: Write High-Impact Emails (One Message at a Time)

Every email in your drip sequence should have a single goal.

That goal might be to:

• Educate
• Reassure
• Build trust
• Drive action (click, schedule, purchase)

Here’s a breakdown of what to include:

1. Subject Line

This determines whether your email gets opened. Make it attention-grabbing but clear. A/B test it.

Examples:

• “You’re in—let’s get started ”
• “Don’t miss this insider tip…”
• “Ready to take the next step?”

2. Opening Line

Get to the point fast. Address the user by name if possible. Show empathy or appreciation.

3. Body Copy

This is where you deliver value. Use simple, clear language. Focus on benefits, not features. Break up content into short paragraphs or bullets for easy reading.

4. Call to Action (CTA)

Always include one clear CTA. Don’t confuse the reader with multiple links or directions.

Examples:

• “Start your free trial”
• “Book a demo”
• “Download the guide”
• “Watch the tutorial”

Step 3: Set the Timing and Triggers

The “when” of your drip campaign emails is just as important as the “what.”

Too soon, and you overwhelm the subscriber. Too late, and they forget about you.

Common timing setups:

• Welcome series: Day 0, Day 2, Day 5, Day 7
• Re-engagement: Day 0, Day 3, Day 7
• Abandoned cart: Hour 1, Hour 12, Day 1

Triggers can include:

• Form submission
• Product sign-up
• Page visit
• Link click
• Email open (or not opened)
• Inactivity for X days

Tools like HubSpot, Klaviyo, and ActiveCampaign allow you to set these conditions easily using visual automation flows.

Pro tip: Use “if/else” logic to branch emails. For example, if a user doesn’t open an email in 2 days, follow up with a different subject line.

Step 4: Test Every Element Before Launch

Before going live, run internal tests to make sure everything works smoothly.

Checklist:

• All links work
• Personalization fields display correctly (e.g., {{First Name}})
• Emails are mobile-optimized
• Subject lines are not flagged as spam
• Triggers behave as expected
• CTAs are visible and clear

You can even send test emails to yourself or a colleague to simulate the real user experience.

Step 5: Launch and Monitor Performance

Once your drip marketing campaign goes live, your job isn’t over. In fact, this is where the real learning begins.

Use your platform’s analytics dashboard to track:

• Open rates
• Click-through rates (CTR)
• Conversion rates
• Bounce rates
• Unsubscribe rates

If you notice a drop-off after a certain email, revise it. If people aren’t clicking your CTA, test a new one. Continual optimization is the key to a successful drip funnel.

Step 6: Iterate and Improve Based on Data

Here’s a secret: even the best marketers don’t get it right the first time.

That’s why top-performing drip campaign emails are always evolving. Use your data to learn what your audience responds to. Don’t just set it and forget it.

Tweak things like:

• Subject lines
• Email sequence timing
• Content offers
• Personalization depth
• Visual layout and design

Consider running A/B tests regularly and revisiting your drip workflows every 3–6 months.

This is how you build a conversion-ready drip email marketing campaign, a campaign that doesn’t just “automate emails,” but builds meaningful engagement at scale.

5 Real-World Drip Campaign Examples That Drive Results

Strategy is nothing without execution—and when it comes to email marketing, execution is all about timing, context, and personalization.

Drip email campaigns aren’t just about automation. They’re about delivering meaningful communication at moments that matter most in your customer’s journey. Whether it’s nurturing a new signup, recovering lost revenue, or reactivating dormant leads, these real-world examples showcase the power of precision.

Let’s explore five of the most effective drip marketing campaign types, with expanded flows and insights into why they convert.

1. The Welcome Series – First Impressions That Last

Goal: Build rapport, set expectations, and activate new users.

Use Case: Triggered when someone subscribes to your email list, downloads a resource, or signs up for your product.

When someone gives you their email, they’re giving you permission to start a relationship. Don’t waste it.

The Welcome Drip Series is the first step in creating brand affinity and guiding users toward meaningful engagement. It’s your opportunity to introduce yourself—not just what you sell, but what you stand for.

Example:

• Email 1 (Immediately): Welcome them warmly. Reinforce what they signed up for and set expectations. Include one quick action (like watching a 1-min explainer video).
  Subject line: “You’re in! Let’s get started 🚀”
  
• Email 2 (Day 2): Teach them something. Share a tutorial, tips, or a “how to succeed” guide. This builds early trust and reduces decision fatigue.
  Subject line: “3 Ways to Get Value Starting Today”
  
• Email 3 (Day 5): Social proof. Share a short case study, testimonial, or customer spotlight. People trust people, not companies.
  Subject line: “How [Customer Name] Used Us to 10X Growth”
  
• Email 4 (Day 7): Nudge them forward. Offer a free trial upgrade, bonus content, or invite to a community. Build belonging and deepen value.
  Subject line: “Unlock Your Bonus Inside 🎁”

Why it works:
Your new subscribers are most engaged in the first 48 hours. A strong welcome series builds momentum from that moment. It builds brand trust, introduces your product or service without hard selling, and gently leads users toward conversion. In SaaS and eCommerce, it also reduces churn by setting expectations early.

2. The Abandoned Cart Series – Reclaim the Sale

Goal: Recover lost sales by reminding users what they left behind.

Use Case: Triggered when a user adds items to their cart but doesn’t complete the checkout process.

The truth is, over 70% of online shopping carts are abandoned. That’s a massive chunk of potential revenue slipping away.

A smartly crafted drip mail campaign can bring a significant portion of those users back. But it has to strike the right tone—reminder, not pressure.

Example:

• Email 1 (After 1 Hour): A polite nudge. Remind them what they left and ask if they need help. Include product images and a prominent checkout CTA.
  Subject line: “Still thinking it over?”
  
• Email 2 (12 Hours Later): Add urgency. Mention limited stock or time-sensitive availability.
  Subject line: “Selling fast—don’t miss out”
  
• Email 3 (Day 2): Sweeten the deal. Offer a small discount or incentive to complete the purchase.
  Subject line: “Still yours—now with 10% off 🎉”
  
• Email 4 (Day 3): Share social proof or product reviews to build confidence and reduce friction.
  Subject line: “Why others love [Product Name]”

Why it works:
This drip email marketing approach works because it targets users who have already shown high intent. A small nudge—at the right moment—can dramatically increase conversions. It also helps recover lost revenue without additional ad spend.

3. Lead Nurturing Series – Slow & Steady Wins Trust

Goal: Build trust and educate prospects over time, moving them down the funnel.

Use Case: Ideal for B2B, service-based businesses, or high-ticket purchases where buying decisions take time.

Not all leads are ready to buy right away. Some need time. Others need proof. And most of them need education.

That’s why lead nurturing drip campaigns are essential—especially when your audience needs to understand your value before making a decision.

Example:

• Email 1: Deliver a lead magnet (guide, eBook, or checklist) they signed up for. Thank them, and tell them what they’ll get in the coming days.
  Subject line: “Your Free Guide is Inside 📩”
  
• Email 2: Share an educational blog post, webinar, or how-to content. Position your brand as a helpful expert—not a pushy seller.
  Subject line: “The 5 Things Most [Job Role] Get Wrong”
  
• Email 3: Case study or success story—relevant to their industry or pain point. Social proof reduces resistance.
  Subject line: “How [Company Name] Cut Costs by 37%”
  
• Email 4: Value proposition or key differentiator. Answer the “Why You” question.
  Subject line: “Why Customers Choose Us Over [Competitor]”
  
• Email 5: Soft call to action—book a demo, schedule a call, or reply with questions.
  Subject line: “Ready to Talk? Let’s Find the Right Fit”

Why it works:
Longer buying cycles require more education and touchpoints. This drip campaign allows leads to explore at their own pace while keeping your brand top-of-mind. By the time they’re ready to talk, they’ve already formed a connection with you.

4. Product Onboarding Series – Turn Users Into Power Users

Goal: Help users activate quickly and discover value fast.

Use Case: SaaS products, software tools, or apps where onboarding is key to retention.

You don’t get a second chance to make a first impression—and in SaaS, that’s usually during onboarding.

A successful product onboarding drip campaign reduces friction, teaches users how to use your product, and guides them toward that first “aha!” moment.

Example:

• Email 1 (Immediately): Welcome and account confirmation. Point users to step 1 and give them a quick video tour.
  Subject line: “Let’s Get You Set Up in 3 Steps”
  
• Email 2 (Day 2): Highlight your most-used features and tips for success.
  Subject line: “Start With These 2 Power Features”
  
• Email 3 (Day 4): Troubleshooting + FAQ. Remove common blockers that cause drop-offs.
  Subject line: “Got Questions? We’ve Got Answers”
  
• Email 4 (Day 6): Share a user story or testimonial to build momentum.
  Subject line: “See How [User] Used [Product] to Achieve X”
  
• Email 5 (Day 7+): Invite to a live onboarding webinar, advanced tutorial, or user community.
  Subject line: “Want to Go Pro? Join Us Live 🎯”

Why it works:
Without onboarding, users get lost. With it, they get empowered. This drip email campaign increases feature adoption, reduces churn, and turns casual users into loyal customers.

5. Re-Engagement Series – Bring Dormant Leads Back to Life

Goal: Reignite interest and re-engage inactive subscribers.

Use Case: Triggered after a subscriber hasn’t opened, clicked, or interacted in 30–90 days.

Every list has cold leads. It’s inevitable.

But not all of them are gone forever. Some just need a spark. A good re-engagement drip campaign helps you reconnect—or clean your list with integrity.

Example:

• Email 1: Friendly check-in. Show empathy and curiosity.
  Subject line: “We Miss You 😢”
  
• Email 2: Deliver real value. Share curated resources or a roundup of your best content.
  Subject line: “Here’s What You’ve Missed Lately…”
  
• Email 3: Offer a time-sensitive incentive—discount, exclusive access, or beta invite.
  Subject line: “Just for You: 20% Off Until Friday 🎉”
  
• Email 4: Ask if they still want to hear from you. Include a CTA to stay subscribed.
  Subject line: “Want to Keep Getting Emails Like This?”
  
• Email 5: Final goodbye email for those who didn’t engage. Helps improve sender reputation.
  Subject line: “This is Goodbye… Unless You Click Here”

Why it works:

This campaign respects your audience’s attention. It re-engages those who are still interested and cleans out those who aren’t, helping you maintain a healthy, high-performing list while keeping your drip marketing ecosystem lean and effective.

Common Drip Email Marketing Mistakes to Avoid

Even with the best intentions, marketers often stumble when building their first drip marketing campaigns. Here are the most common pitfalls—and how to avoid them:

1. One-Size-Fits-All Messaging

Sending the same sequence to every user leads to low engagement. Segment by user behavior, interests, or funnel stage for relevance.

2. Too Many Emails, Too Soon

You don’t want to flood inboxes. Space out your drip emails to avoid fatigue and unsubscribes.

3. Weak or Vague CTAs

Each email should have one clear next step. Don’t confuse readers with multiple links or unclear goals.

4. Ignoring Email Performance Data

If you’re not tracking opens, clicks, and conversions, you’re flying blind. Optimization is only possible if you’re analyzing real user behavior.

5. Not Updating Campaigns Regularly

Your content can become outdated quickly. Refresh copy, visuals, and offers every 3–6 months to stay current and useful.

How Drip Campaigns Fit Into Multi-Channel Marketing

Drip email campaigns don’t exist in isolation, they become even more powerful when combined with other marketing channels. Here’s how:

Retargeting Ads

Use email behavior to build retargeting audiences. For example, someone who opened your drip email but didn’t convert can be shown a follow-up ad on social media or Google.

SMS

Complement your drip email marketing with timely SMS reminders. Great for urgency (e.g., flash sales or appointment reminders).

Push Notifications

Web push notifications can be layered on top of your campaign—especially for time-sensitive or app-based communication.

CRM / Sales Follow-up

For B2B businesses, drip campaigns can trigger reminders for your sales team to call or follow up manually when a lead reaches a high-engagement milestone.

In a world where attention is short and inboxes are full, drip email marketing stands out as a strategy that delivers not just automation, but authenticity, personalization, and trust.

Throughout this guide, we’ve explored:

• What drip email marketing really is, and how it’s more than just scheduled emails—it’s a journey.
• Why it’s essential for businesses today to nurture leads, recover lost sales, and onboard customers with purpose.
• How to set up, launch, and optimize your campaigns using best practices, tools, and real examples.
• Common pitfalls to avoid, how to integrate drip campaigns with your wider marketing mix, and how to measure true ROI.

Biggest takeaway?

Great drip campaigns don’t feel like marketing.
They feel like timely, helpful conversations that respect the reader’s journey.

Whether you’re running a startup, scaling an enterprise, or growing your client base—drip campaigns are the silent engine behind consistent conversions.

Done right, they save time, deepen relationships, and build a pipeline that works around the clock.

So take the first step. Start small. Test, learn, and evolve.

And most importantly—start dripping with intent.

Final Thoughts on Why Drip Email Marketing Is a Long-Term Growth Engine

If you’re looking to scale your marketing without constantly chasing leads or manually following up, drip email marketing is the answer.

It’s not just about automation. It’s about:

• Building trust
• Delivering value
• Nurturing with purpose
• Driving conversion when the user is ready

Whether you’re onboarding users, closing deals, re-engaging silent leads, or educating new prospects, drip campaigns meet people where they are.

When you get it right, it doesn’t feel like marketing.
It feels like great timing.

FAQ:

Q1. What’s the ideal length of a drip email campaign

It depends on your goal. For onboarding, 3–5 emails. For lead nurturing or re-engagement, 5–7 emails spaced out over a few weeks works well.

Q2. Can I run multiple drip campaigns at the same time?

Yes! You can run different drip campaigns for different segments, products, or funnel stages. Just be sure users aren’t enrolled in too many overlapping sequences.

Q3. How often should I update my drip campaigns?

Every 3–6 months is ideal. Refresh content, review performance, test new CTAs, and align with any product or offer updates.

Q4. What’s the best day/time to send drip emails?

There’s no universal best time, but typically:

• B2B: Tuesday–Thursday, 10am–2pm
  
• B2C/eComm: Evenings and weekends can work well Test what works best for your audience.

Q5. Can I personalize drip emails beyond just names?

Absolutely. Personalize based on:

• Behavior (what they clicked, viewed)
• Location or device
• Funnel stage
• Product interest or plan type

The deeper the personalization, the higher the performance.