Without enough production budget for reshoots, the director of upcoming action-thriller Fall says the team turned to AI technology to remove over thirty F-bombs to turn its R-rating into a much more box office friendly PG-13, Variety reports. The problem — which has now turned into a handy little marketing hook — apparently emerged when the indie film was picked up by Lionsgate for a cinematic release, where an R-rating (meaning children under the age of 17 cannot see the film without an adult present) would limit its box office potential when it releases in the US on August 12th.
One of the movie’s stars, Virginia Gardner, admitted, “I said the F-word so many times because we didn’t know if we were R or PG-13 when we were making the movie.” When we were attempting to obtain a PG-13 rating, “I suppose [director Scott Mann] wanted to kill me in post,” the actor said. The finished film apparently contains family-friendly dialogue such, “Now we’re stuck on this stupid freaking tower in the middle of freaking nowhere,” thanks to machine learning.
One of the movie’s stars, Virginia Gardner, admitted, “I said the F-word so many times because we didn’t know if we were R or PG-13 when we were making the movie.” When we were attempting to obtain a PG-13 rating, “I suppose [director Scott Mann] wanted to kill me in post,” the actor said. The finished film apparently contains family-friendly dialogue such, “Now we’re stuck on this stupid freaking tower in the middle of freaking nowhere,” thanks to machine learning.
We are unable to reshoot this movie. We don’t have the money or the time, more than anything else, to be a giant tentpole, Mann said in an interview. Retakes would have required time and money that were simply not accessible because the movie was shot in IMAX on a low $3 million production budget in the middle of the Mojave Desert in California. Technology, according to Mann, “actually salvaged this movie and opened it up to a wider audience.” According to Variety, the virtual redubs were finished in less than two weeks.
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