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Getty Images CEO says firms racing to sell AI art could be stepping into illegal territory

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Getty Images CEO Craig Peters has criticized companies “racing” to commercialize AI art generators, saying firms aren’t thinking through the potential legal and ethical hazards of the technology.

In an interview with The Verge, Peters reiterated Getty Images’ rule against selling AI content (which it banned in September), while announcing a new partnership between the company and Israeli firm Bria to offer AI-powered image editing tools. Getty Images’ stance on AI-generated content marks a clear difference with rival Shutterstock, which announced today it will be integrating AI art generator DALL-E directly into its site’s offerings.

“We took a step around AI-generated imagery to protect our customers,” Peters told The Verge. “There’s a lot of questions out there right now — about who owns the copyright to that material, about the rights that were leveraged to create that material — and we don’t want to put our customers into that legal risk area […] There have been assertions that copyright is owned by x, y, z, by certain platforms, but I don’t think those questions have been answered.”

Peters added: “I think we’re watching some organizations and individuals and companies being reckless […] I think the fact that these questions are not being addressed is the issue here. In some case, they’re just being thrown to the wayside. I think that’s dangerous. I don’t think it’s responsible. I think it could be illegal.”

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Andrew Sabastian is a tech whiz who is obsessed with everything technology. Basically, he's a software and tech mastermind who likes to feed readers gritty tech news to keep their techie intellects nourished.